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Service 07 / 09 · Email & SMS Marketing

Messages people look forward to.

Welcome series, abandoned-cart reminders, newsletters and texts that feel personal — automated where it makes sense, and always measured in revenue, not just opens.

  • Best forE-commerce brands, restaurants, clinics, studios and any business with customers worth hearing from again.
  • ChannelsKlaviyo, Mailchimp, HubSpot, Postscript, Attentive
  • TimelineCore automations live in 3–4 weeks
Man reading an email newsletter on his phone at a sidewalk café
01What's included

The work, in full.

Deliverables: List audit, sign-up forms, automated flows, campaign calendar, templates, A/B tests, monthly report.

  • Automated flows

    Welcome, abandoned cart, browse, post-purchase, win-back and review requests.

  • Campaigns & newsletters

    A calendar of useful, good-looking emails people actually open.

  • SMS that respects people

    Short, timely texts with clear opt-in and easy opt-out.

  • List growth

    Pop-ups, offers and in-store sign-ups that grow a list of real customers.

  • Segmentation

    Different messages for new, loyal, lapsed and high-value customers.

  • Deliverability

    Authentication, list hygiene and sending habits that keep you out of spam.

02How we run it

From first call to compounding.

  1. Audit

    Platform, list health, forms and current revenue from email.

  2. Automate

    Core flows designed, written and switched on.

  3. Campaign

    A steady calendar of newsletters and offers.

  4. Refine

    Monthly testing on subject lines, timing and content.

03 What we measure

Numbers that mean something.

  • Revenue per recipient
  • Flow revenue
  • Click rate
  • List growth
  • Unsubscribe rate
  • Repeat purchase rate

“Email went from something we sent twice a year to more than a third of our online revenue. The automations just run in the background.”

Narine A. — Founder, skincare brand · ships across the US & Canada
04 FAQ

Email & SMS, answered.

Which email platform should we use?

For e-commerce we usually recommend Klaviyo; for service businesses Mailchimp or HubSpot often fit. We work in whatever you already have when it makes sense.

How often should we email?

Most brands do well with one or two campaigns a week plus automations. We test frequency against unsubscribe and revenue data.

Is SMS marketing legal for my business?

Yes, with proper consent. We set up compliant opt-in language, quiet hours and opt-out handling.

Can you write the emails too?

Yes. Strategy, copywriting, design and setup are all included.

Start here

Ready to talk about email & sms?

Tell us about your business and goals. We'll reply within one business day with first thoughts and next steps.