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Service 02 / 09 · Paid Advertising

Paid media with receipts.

We build, run and refine ad campaigns on Google, Meta, TikTok and YouTube — with tracking set up properly first, so you can see exactly which dollars brought back customers.

  • Best forBusinesses ready to buy demand: service companies, clinics, e-commerce, events, real estate and launches.
  • ChannelsGoogle Search & Performance Max, Meta, TikTok, YouTube, LinkedIn
  • TimelineTracking & build in 2 weeks · learning phase 4–6 weeks
Two marketers reviewing ad campaign results on a laptop
01What's included

The work, in full.

Deliverables: Account audit, conversion tracking, campaign build, ad creative, landing page advice, weekly optimization, monthly report.

  • Tracking you can trust

    GA4, Meta Pixel and Conversions API, call tracking and form events — set up before we spend a dollar.

  • Search campaigns

    Google Search and Performance Max built around high-intent keywords, with tight negative lists and local targeting.

  • Paid social

    Meta and TikTok campaigns with audience testing, retargeting and creative made for each placement.

  • Ad creative

    Static, carousel and video ads written and designed in-house, refreshed before fatigue sets in.

  • Budget management

    Spend shifted weekly toward what converts. No set-and-forget, no padded fees on your media.

  • Clear reporting

    Cost per lead, cost per sale and return on ad spend — in a live dashboard and a monthly call.

02How we run it

From first call to compounding.

  1. Audit

    We review past spend, tracking and what's already working.

  2. Build

    Tracking, audiences, campaigns and creative, ready for launch.

  3. Launch & learn

    Controlled tests while the platforms gather data.

  4. Scale

    Cut what lags, fund what wins, expand into new audiences.

03 What we measure

Numbers that mean something.

  • Cost per lead
  • Cost per acquisition
  • ROAS
  • Conversion rate
  • Click-through rate
  • Qualified calls

“Our cost per trial booking dropped from around seventy dollars to the mid-twenties, and for the first time I can see where every member came from.”

Marcus T. — Founder, boutique fitness studio · North Hollywood
04 FAQ

Paid Ads, answered.

What budget do I need for ads?

It depends on your market and goal. For most local service businesses we suggest starting with at least $1,500–$3,000 per month in media so campaigns can learn. We will tell you honestly if the numbers don't work.

Do you mark up ad spend?

No. Media is billed by Google, Meta or TikTok directly to your card. Our management fee is separate and agreed up front.

Who owns the ad accounts?

You do. We work inside accounts in your name, so your data and history stay with your business.

How soon will I see results?

Search campaigns often produce leads in the first weeks. Paid social usually needs four to six weeks of testing before results stabilize.

Start here

Ready to talk about paid ads?

Tell us about your business and goals. We'll reply within one business day with first thoughts and next steps.